Consolidated scattered government resource pages into one reliable hub
Redesign · Nonprofit · Framer · Claude
As head of design at Project Morph, a 501(c)(3), I redesigned our site to better communicate our mission and point people toward the right resources and assistance.
Live siteConcisely answering what we do and where to get help
The first step was aligning with my team on the goals and priorities for the redesign. From past experience, we noticed people were coming to our site looking for resources and help, but we were mostly set up as a nonprofit focused on events.
We also noticed a major pain point: people were having to dig through government websites to find help, many of which had old, outdated, or hard-to-navigate information. So our top priority became building a resources section where everything people needed lived in one place, without having to sort through information online.
Crafting an approachable brand language
I established a refreshed brand identity that better resonated with our audience.
By incorporating purple, a color commonly associated with domestic violence awareness, and a more approachable illustrated logo featuring a butterfly, we were able to align more closely with the cause.
Designing for an unexpected user group
Millions of people search for domestic violence resources online every year, but that information is scattered across government sites and other platforms, many of them outdated or hard to navigate. Finding support in one place shouldn't be this hard.
To close that gap, I designed a centralized resources section with a custom code component, making it easier for people to find the exact help they need, faster.
Making it easier for users to reach us
I designed a Contact Us section connected to clear CTAs, making it easier for partners, donors, and community members to quickly connect with the organization.
